killing ocean plastic

This Earth Day, Let’s Support Inspiring Brands Committed to Reducing Plastic Waste

Did You Know plastics are the #1 type of trash found in the sea today?
And every year an estimated 8 million tons of plastic makes its way to the ocean

Earth Day is a time to reflect on our impact on the planet and take action to reduce our environmental footprint and find ways to reduce plastic waster. We’ve all seen the horrible photos of sea creatures turning up ashore with bellies full of trash, it’s truly heartbreaking.

But there’s hope! Efforts are underway by many inspiring brands to identify and implement creative ways to eliminate plastic from their products and manufacturing processes. Whether it is collecting and repurposing plastic to make new products, using alternative materials in place of plastic, or reducing microplastics from entering our waterways – there are a constantly growing of companies who are focusing their efforts on taking a real bite out of the plastic waste crisis.

Let’s explore some of our favorite brands that are reducing their environmental footprint and paving the way toward a more sustainable, less wasteful future:


Everlane is committed to transparency and sustainability. By using natural and sustainable materials like recycled polyester, organic cotton and linen, they have eliminated shedding of microplastics when washing their products and reduced the need for virgin materials. They also launched a number of initiatives to promote sustainable manufacturing practices with 100% recycled plastic shipping bags and replacing plastic packing with natural materials.

Rothy's Logo


This footwear brand creates shoes and bags from recycled plastic bottles and other eco-friendly materials – and they’re duable and machine washable too! Rothy’s has also developed a take-back program that encourages customers to return their old shoes for recycling.

pura vida logo

Pura Vida

This jewelry brand creates bracelets, necklaces, and other accessories from recycled materials, including plastic waste. The company also donates a portion of its profits to environmental causes.


This footwear brand is committed to sustainability and has taken steps to reduce its plastic use. The company’s shoes are made from natural and sustainable materials, such as wool and eucalyptus.

4Ocean Logo


4ocean is an inspiring brand that has removed millions of poounds of plastic from the ocean and coastlines, while raising awareness and educating people on the importance of this critical mission. With the plastic they collect, 4ocean creates bracelets that have become a staple in young fashion, and combines their effort with other awareness initiatives to further extend their positive impact.

pact logo


Pact is all about sustainable farming, water conservation, organic fabrics, chemical-free dyes, and Fair Trade certified factories. They focus on creating high-quality clothing that is made to last, using environmentally friendly materials and production methods.

Newly logo


Newly is a stylish home goods brand creating furniture and home decor using sustainable materials, including recycled plastic. With beautiful home goods such as their Tria Serving Board and cozy cross throw blanket, Newly is committed to sustainability through 100% recycled or repurposed materials – proving that beautiful products can in fact be made from recycled goods.

As consumers, we have the power to support brands that represent our values.

By choosing to shop from companies that are committed to sustainability and reducing plastic waste, we can make a positive impact. Here are some tips for becoming a conscious consumer:

  1. Research brands before you shop. Look for companies that prioritize sustainability and use eco-friendly materials.
  2. Choose products made from sustainable materials. Look for items made from organic cotton, recycled plastic, and other sustainable materials.
  3. Support companies that are taking steps to reduce their carbon footprint. Look for brands that are committed to using renewable energy, reducing waste, and promoting sustainable manufacturing

What are your favorite recycled plastic and plastic alternative companies and products? She with us in the comments below!

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