Goodee World

Support These 10 Black-Owned Businesses with Powerful Missions

Want to support the Black Lives Matter movement by shopping from a black-owned business online? If only there were a “black-owned” Amazon filter… I’m sure they’ll add one soon enough!

We searched high and low to bring you our top ten favorite black-owned businesses with a mission-driven focus.

Let us know your faves so we can add to the list!


The Eco Baby Co

As a parent, I can say first-hand that finding products that are safe and healthy for your baby is always harder than it should be. The Eco Baby Co. is a plastic-free and allergen-sensitive baby and toddler toy brand. They believe if a product is truly natural, non-toxic, and safe – it’s packaging should be as well. This is a wonderful black-owned small business for you to show your support to!


Sonshine Bath

Check out Sonshine Bath’s skincare which includes handmade soaps, body butters and more designed to make you feel good about what you’re putting on your body. Sonshine proudly donates a portion of their profits to other small businesses in the form of micro loans through


Pretty Please Teethers

Another great option for parents seeking out ethical products for their babes – Pretty Please Teethers’ mission is to provide you and your teething littles’ with some much-needed relief while with natural, modern, and minimalist handmade items. Plus, 100% of their Be Kind || Collection proceeds are donated to NAACP Salt Lake Branch and Youthlinc.


Your Sustainable Home

Your Sustainable Home is a black-owned business that partners with artisan entrepreneurs to sustain jobs in their communities both globally and locally, as well as creating the potential for new ones.

Goodee World



Another wonderful black-owned brand that sets the bar for ethical business – Goodee empowers creators, makers and consumers to make a social impact through a global marketplace that fosters transparent sourcing, upcycling, ethical treatment of its employees and more. 


Expedition SubSahara

Expedition Subsahara’s mission is to build and maintain a STEAM school for young girls in Senegal.  20% of each handmade African basket, bag or jewelry item goes towards an education fund for the school.


Black Pepper Paperie

Black Pepper Paperie is a black-owned small business that creates globally-inspired, one-of-a-kind handcrafted pieces that include wearable ceramic art, home decor, paper goods, and apparel.


Royal Jelly Harlem

An African-inspired clothing and home decorating line, Royal Jelly Harlem purchases many of their materials from African-born vendors living here in the US. With their mission, they are contributing to the growth and prosperity of Africa’s beautiful cultures. Plus, all of their items are made in NYC.


Custom Collaborative

A New York City-based entrepreneurship and workforce development program, Custom Collaborativetrains and supports women from low-income and immigrant communities to launch fashion careers and businesses.


Update: exciting news! Target has released a filter so you can shop for Black-owner brands easily from their website. Check this article from for more details.


Did we miss any great mission-driven black-owned brands? Please let us know so we can add to the list!

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