Another wonderful thing about ethical brands: transparency. In a letter from ABLE, they explained the challenge many brands are currently facing due to the impact from the pandemic:
“Typically, our manufacturing partners make our products, we pay them when the products ship, and the sale of those products creates money to buy more product. Then â€” we repeat. When the pandemic hit, the REPEAT was interrupted as sales dried up almost overnight, leaving most manufacturers with burdensome amounts of product that had not been paid for, including ours. We are now bringing in 100% of finished product and putting it immediately on sale. Why? Because with your help, weâ€™ll be able to soon REPEAT and get everyone back to work.”
While we certainly want every ethical and eco-friendly brand to succeed and grow their influence so more brands follow their lead, at the same time we can also enjoy a good sale when it comes around. And with the pandemic disrupting supply chains due to erratic consumer shopping behavior and reduced spending on non-essential goods, many brands are offering sales to make up the difference.
Here are a few ethical brands passing on great deals as they attempt to ride this wild tide caused by COVID-19. We’ll continue to update throughout May as deals come out:
ABLE is an ethical fashion brand focused on providing opportunities for impoverished women in developing countries. Through midnight on May 14th, ABLE is offering 50% off of many of their best sellers, along with free shipping. No code needed.
Everlane partners with the highest quality ethical factories around the world and source only the finest materials so your clothing can last for years. Everlane is offering a Choose What You Pay event for May with products discounted up to 55% until they sell out. All profits from their 100% Human line are going to Feeding Americaâ€™s COVID-19 Response Fund.
Alternative Apparel produces soft and cozy quality casual wear with sustainable materials and processes, low-impact dyes, eco-friendly packaging and a commitment to fair trade. Alternative Apparel is now offering 40% Off Site-wide with code 40FRIEND through 5/25.
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With thoughtful wardrobe choices made in responsible factories with sustainable fabrics. Get 20% off with EVERYTHING20