I admittedly learned what a VSCO Girl is from a 9-year old this week.
I looked it up, and what do you know, apparently I’m nearly one. I wasnt sure how to feel about it at first but hey – minus the scrunchies and random phrases (Tik Tok isn’t my thing) – being connected to nature and wanting to save the turtles is something to be proud of!Â
So here’s to the VSCO Girls – and here are our favorite picks from socially conscious and ethical brands to build your own VSCO Girl uniform.
(Not up with the VSCO Girl trend yet? Like I said, I just learned this week so here’s a quick read to get you all caught up.)
1. Reusable Water Bottles
Every VSCO Girl is committed to sustainability and reducing plastic waste with a stylish and sustainable reusable water bottle. A popular choice is the Hydroflask, complete with stickers that represent your traveling and earth-loving spirit, but they can come at a hefty price tag. Instead, we recommend:
The Kleen Kanteen water bottle is made of 100% recyclable, high-quality, food-grade, stainless steel.
Faucet Face glass and stainless steel water bottles reduce plastic water bottle waste, plus Faucet Face donates 2.5% of all sales to the clean drinking water charity Third Millennium Awakening (TMA),
2. Pura Vida Bracelets & Wave Rings
Accessories that harken back to the free-spirited flower headband 60s, but with a minimalist and modern twist, Pura Vida jewelry is a popular pick for VSCO Girls.Â
Through their Charity collection,Â Pura Vida BraceletsÂ has partnered with charities around the world to donate over $1.7 million to worthy causes. Check out their Charity Collection to Save the Dolphins, Fight Breast Cancer, and more.Â
3. High-Waisted Jeans
The true VSCO girl is active, health-conscious, and typically physically fit â€“ preferring to show off that small waist and cute behind with high-waisted jeans for the fall and winter, and shorts in the summer.
ABLE is an ethical fashion brand focused on providing opportunities for impoverished women in Ethiopia, Mexico and Peru. By creating opportunities where these women can earn fair wages
4. Oversized Tees
Any comfy loose tee will do. The VSCO Girl strives for comfort and ease, while maintaining a look of blissful self-care through careful accessorizing and skincare routines.
Help feed a starving family in India with a tee from Rice Live, whose mission is to do good for people and the planet by giving a kilo of rice to a family in need for every item made.
For every limited-edition pink 100% Human product sold, Everlane donates $5 to Equality Nowâ€”which has been fighting to promote equal rights for women.
5. Canvas Backpacks
The most popular VSCO girl unicorn includes a FjÃ¤llrÃ¤ven backpack, but they tend to retail for $80 and I can’t vouch for their socially conscious reputation. But these are similar and produced by ethical brands.
6. Metal or Glass Reusable Straws
For the VSCO Girl with a passion for saving the sea turtles, traveling with a reusable straw is a must to ensure you never have to grab a plastic straw on the go.